Research Project Assisting with Gwinnett Place Area Revitalization
12/09/2010 - By Jeff Corbin
Frank Singleton with Ogilvy Worldwide speaks to the Gwinnett Place CID board and guests.
These perceptions affect CID area businesses and residents alike, and local leaders and stakeholders are working with Ogilvy Public Relations Atlanta office to launch the first phase of addressing these perceptions.
Ogilvy is designing and initiating a comprehensive research study to establish certain benchmarks and answer key questions that will ultimately help guide the repositioning of the area. Online surveys and other research tools will help benchmark general awareness and impressions of the specific area.
Changes in population numbers and composition, new competitive retail and shopping destinations across the region and changes in local area traffic patterns have contributed to perceptions that impact the Gwinnett Place CID area’s economy and business climate.
These perceptions affect CID area businesses and residents alike, and local leaders and stakeholders are working with Ogilvy Public Relations Atlanta office to launch the first phase of addressing these perceptions.
Ogilvy is designing and initiating a comprehensive research study to establish certain benchmarks and answer key questions that will ultimately help guide the repositioning of the area. Online surveys and other research tools will help benchmark general awareness and impressions of the specific area.
Over the next few weeks, a large number of area businesses, residents and visitors will be approached to provide input for this survey effort, and results will be tabulated to help develop strategies for promotional and awareness programs going forward.
